Having worked in the influencer marketing space for about a year, I have come to understand the relationship between traditional DTC business and their working relationship with the new era of marketing. The days of television ads, cold calling, newspaper articles, and email coupons for your favorite wristwatch or handbag…

As a young entrepreneur interested in sales and marketing, I figured there would be no better place than LA to give it a shot. After moving to LA, I understood the opportunity behind social media marketing and how millions of businesses are investing in harnessing the value of new-age social…

As the popularity of TikTok continues to grow, so does the amount of money that brands are willing to spend on advertising on the platform. In 2019, TikTok was estimated to have generated $3 billion in ad revenue globally. This figure is expected to rise to $10 billion by 2021…

Big data refers to extremely large datasets that may be difficult or impossible to process using traditional methods. Big data sets often come from science, business, and government fields and can contain various data types, including text, images, audio, and video. Analyzing big data can help organizations gain insights into…

It’s no secret that the real estate industry is behind when it comes to technology. A recent study found that only 8% of real estate professionals use technology in their businesses. …

A lead generation tool is a software technology that helps realtors and property managers find new customer opportunities. Potential renters/ homeowners are generally referred to as leads because they have shown interest in renting or buying a house. Salespersons at the company will then follow up with “leads” to gauge…